Content remains the most vital, yet overlooked, aspect of user experience. I'll remove the guesswork by testing assumptions and studying the analytics.
Regular blogging increases brand awareness and builds authority. I’m often hired to ghost write well-researched articles on a monthly basis.
Taking a pragmatic and data-driven approach helps to control content distribution. Particularly when dealing with hundreds of channels.
After years of being shunned, these have returned with much aplomb. I’ll work tirelessly to give every reader a reason to remain.
Convincing a journalist to continue beyond the first few lines is no small feat. All good stories need plot twists and depth of character.
Collaborating on the creative early in the process often yields better results. Taking time to plan is never time wasted.
Optimised content may generate views, but it doesn’t always convert. High quality copy balances the needs of the search engines with those of the reader.
Good news or bad, my experiences in Whitehall will underpin any recommendation on how best to communicate a story.
Sales copy needs precision, purpose and presence. By removing the verbiage, your printed literature is less likely to end up as a placemat.